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Poojan (Wagh) Blog

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HarvardBusiness Study: 10% of twitter produces 90% of tweets

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I just read New Twitter Research: Men Follow Men and Nobody Tweets – Conversation Starter – HarvardBusiness.org.

A few things strike me about the results:

  1. It meets the 80/20 90/10 rule.
  2. Twitter is basically a broadcast service–not a one-on-one messaging tool.

#2 strikes me because I’ve always seen myself as an outsider. I’ve always felt that there must be a large contingent of twitter users that use twitter to tell their friends where they’re meeting for drinks tonight.

I’ve told friends that the only thing they’ll get from me on twitter is spam. (That’s a bit facetious: I’d like to think that my blog posts have intellectual value that informing people that they can proffer money in exchange for retail products advertisements do not.) If I were a corporation, they’d be filled with tons of marketing.

I suspected that I’m not getting this utility out of twitter because my friends aren’t on there, sharing in dialog.

What I realize now is that there’s a sort of myth behind twitter: it’s generally being used as a broadcast medium. In that respect, it seems less useful for my socializing: I don’t really care what most of my friends are doing each night in Chicago. I’m not in Chicago most nights. If I have a night available to meet up with friends, I’ve already pre-arranged it.

Incidently, I learned about this post from http://twitter.com/HarvardBiz/status/1995340326

Written by PoojanWagh

June 1st, 2009 at 4:10 pm

Posted in Behavior,Web

Tagged with ,

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